Noble Village
I began working with Noble Village in 2021 as a freelance social media marketer and photographer, supporting three Michigan locations with content creation and local marketing efforts. As the business grew, I was invited to join the company full-time as Director of Marketing to expand and scale marketing strategy across the entire organization.
In this role, I transitioned the company from largely reactionary, in-store-focused marketing to a centralized, strategic, and brand-led marketing department supporting all locations and brands. I led the revamp of six company websites, ensuring consistency in messaging, improved user experience, and alignment with long-term growth goals.
I streamlined branding and visual identity across all social media platforms, updated and optimized Google and Yelp profiles, and developed a yearly marketing strategy to support promotions, seasonal campaigns, and brand initiatives throughout the year.
I also played a key role in the creation and launch of Noble Village, a new brand combining Noble Fish and White Wolf Japanese Pâtisserie, assisting with brand identity development, positioning, and launch marketing. the new Noble village website was a huge lift and took our entire marketing team to complete. strategy and content implementation was my largest role in that project. In addition, I designed and developed custom merchandise for both Noble Fish and Noble Village, extending brand presence beyond digital channels.
Overall, my focus has been on building scalable systems, strengthening brand consistency, and creating a proactive marketing strategy that supports both day-to-day operations and long-term company growth.
Great Lakes Hotel Supply designs, plans, and executes commercial kitchens for some of Metro Detroit's most notable restaurants and private kitchens, including Basan, Sylvan's Table, Cardoon, the Detroit Athletic Club, and Union Assembly. I worked with them to build out their social media strategy from the ground up — photographing their completed kitchen installs and remodels, then managing their social media presence to put that craftsmanship in front of the restaurant owners and chefs who'd appreciate it most.
The work involved on-site photography at active commercial kitchens and dining spaces, developing a consistent visual style that could showcase both the scale of a full remodel and the fine detail work clients care about, and ongoing content planning and posting to keep their channels active and on-brand.
Great Lakes Hotel Supply
One World Market
One world market, located in novi, michigan and indianapolis, Indiana, is a japanese grocer and sushi restaurant. I was hired for food photography and social media strategy for two years before being offered the position director of marketing. through my social media strategy and website redesign they saw a large increase in sales as well as increasing their follower count on instagram from 1.2k to 12k and several videos going viral.
I began working with White Wolf Japanese Pâtisserie as a freelance social media strategist and food photographer in 2021. There need at the time was largely social media marketing strategy and content development during a period of growth and transition. I developed and executed a structured social media strategy supported by monthly, planned photo shoots, creating a steady pipeline of promotional and evergreen content for social platforms, the website, and the online store. Through the use of timely trends, short-form video, and high-quality imagery, we consistently grew the brand’s social media presence and increased engagement. In 2023 I was offered the position of Director of Marketing of Noble Village Group. I began building the marketing team not only for the Michigan locations (White Wolf, Noble Fish, One World Market) but the 4 other locations owned by Noble Village Group located in Chicago, New Jersey, and Indiana.
In my Director of Marketing position I collaborated with local suppliers and partners featured in the store, strengthening community relationships while expanding reach through cross-promotion. I photographed and promoted specialty and holiday menus, supporting seasonal sales and driving customer interest around limited-time offerings. I also designed branded merchandise for in-store and online sales, extending the brand beyond the physical space and reinforcing brand recognition.
As the business prepared to merge with Noble Fish next door, I supported the brand transition during extensive construction, ensuring customers remained informed and engaged throughout the process. I managed customer communication and online engagement across platforms, prioritizing transparency, consistency, and trust during a disruptive period. This work helped maintain customer loyalty and brand confidence while setting the foundation for the launch of the combined Noble Village brand.
