Meet your designer
it's likely you're gonna say "omg me too!" When i tell you this but, i've never been good at "the norm." i went to college because thats what you did in 2007. I chose theatre as my major because that seemed the least "soul crushing" to me at the time. i worked in corporate america right out of college in boston but "the grind" never felt like a good fit for me. friends were getting promoted and married and i was taking live-in nanny jobs so i could see the world and not commute at 7am like everyone else.
a few soul-crushing jobs later (and a marriage and a baby and a house) i needed a career. something i could care about, while also prioritizing my young family. i started my first business in 2013 and from there i learned how much i really excelled in branding and marketing online. i was a local childbirth business and my classes sold out consistently.
why?
i stood out from the competition with my professional website and building trust on my social media platforms.
hEY;) i'M dani
connect & sell
Building an impactful online presence
I am YOUR BIGGEST HYPE WOMan WHO LOVES WHEN CREATIVITY MEETS CONNECTION, PROBABLY WHY I MAJORED IN TECHNICAL THEATRE. I LOVE MARRYING THE WORLDS OF PURPOSE WITH CREATIVITY TO CREATE CONNECTIONS THAT ALLOWS YOU TO FIND YOUR PEOPLE. TO CRAFT A WEBSITE THAT DOES EXACTLY THAT, AND WORKS FOR YOU WHILE YOU're HOLDING SPACE FOR YOUR CONNECTIONS. WHAT COULD BE BETTER THAN THAT?
IF YOU ARE ONLY SHOWING UP ON INSTA, OR WORSE, ONLY ON FACEBOOK, BABES YOU've got SOME ‘SPLAININ TO DO! BUT SERIOUSLY, YOU ARE MISSING CONNECTIONS THAT ARE CRAVING MORE FROM YOU. CLIENTS THAT WANT TO SEE YOU AND YOUR WORK SHINE THROUGH. ONE CLICK INTO YOUR WEBSITE AND THEY INSTANTLY KNOW WHO YOU ARE AND WHAT YOU ARE ABOUT. AND IT’S AN EASY YES.
I AIM FOR WEBSITES THAT ARE HIGH-VALUE, UNIQUE, FULL OF PERSONALITY, AND DRIVE MORE BOOKINGS AND MORE YES FOR YOU.
A window into the past...
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Oct 2013
a positive pregnancy test kicked me in the butt to do what brought me joy and leave my "safe" executive admin job to start a childbirth education business. I took nanny jobs until my biz was profitable
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April 2016
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June 2019
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Sept.2019
I had a full roster of social marketing and photography clients and making 6 figures
I sold my business after multiple online bullying/attacks. It was the universe officially shutting that door for me!
I quit my nanny job (one of those babies is mine) to work my business full-time b/c it was taking off, thanks to my online presence
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I started to feel the nudge to go full-time into marketing and sell my business but I ignored my gut and kept burning myself out, while parenting these two babies
November 2020
May 2022
Demanding clients
+ some big personal loses in my life + my biggest client offering me a FT position as Director of Marketing
= YOUR GIRL IS A CORPORATE BADDIE
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November 2024
Turns out corporate america really isn't for me and I began stretching my web design legs at my job and setting up Sol Side Studios on the side
that's "burnout" corporate edition
My business was at full capacity - teaching evening and weekend classes 4 days/week on top of attending client births. I decided to expand class locations to serve more families and hire/mentor other instructors to teach my classes
May 2017
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